Because Uncover.com is a bootstrapped company, our resources are limited and we constantly need to prioritize what we work on. We don’t have the luxury of having raised hundreds of thousands of dollars or more to try a hundred things and hope that something sticks. For most products, there are a lot of plausible ideas that you could implement at any given time, and often you see that happening. Great products, however, are built one great feature at a time, with a focus on either increasing signups or improving engagement. Nothing else. Read here.