CEO versus CIO?

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Rising tension between business leaders and IT forecasts new roles for both. If the marketing department is making its own decisions about an email marketing service, shouldn’t it also be responsible for ensuring that the chosen technology integrates seamlessly and securely with the company’s customer relationship management (CRM) database? And if problems arise after the marketing team starts using it, is it up to IT experts to troubleshoot them or is the marketing department left to fend for itself? Read here.

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