The Power of Branding: What’s in a logo?

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In today’s fast paced, visual heavy world, it is very important to brand your company as the obvious choice for clients needing your services. Because of this, many CEOs and entrepreneurs are taking the wheel and designing their companies’ logos. For example, Yahoo’s CEO, Marissa Mayer, played an integral role in creating the company’s new logo in 2013. However, without any sort of design training or knowledge, this task can seem daunting to most. Here are a few things to consider to make sure your final product doesn’t fall flat. Read more.

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